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THE FONDLE PROJECT IS A CAMPAIGN DEDICATED TO CHANGING THE NARRATIVE AROUND BREAST CANCER

Our movement focuses on the importance of knowing our bodies through regular self exams, while also celebrating survivors who embrace their femininity, strength and confidence. 

For our first campaign we partnered with seven female-founded fashion brands - Fleur du Mal, Jacquie Aiche, Goldie Tees, Parrish LA, Sticky Be Socks, Smythe, and XiRENA - to raise funds for breast cancer research and advocacy.

During June 2023, these amazing brands were available to shop (linked from our site) with a percentage of sales from the featured items going to our partnering charities.

OUR JUNE 2023 INAUGURAL LAUNCH CAMPAIGN WAS AN INCREDIBLE SUCCESS


This project is about the power of knowledge, awareness and community so please continue to support these brands and follow along as we continue to collaborate with more female-founded brands.